As a business owner, you know that your website is among the greatest assets you own. It can contribute a lot to the sales you can generate. While you are trying to enhance the positive impact that your website can create on the business, you should pay special attention to the domain authority. In this article, we will share all the details with you on what domain authority is and how to increase the domain authority of your business website.
What Is Domain Authority?
Domain Authority, which is also known as DA, is a score that is assigned to the domain of your website. This score would determine the likelihood of where your website would rank on the search engine results pages. A domain will get this score on a scale of 1 to 100. If your domain authority is high on this scale, you have a higher probability of ranking your website. This is the main reason why business owners are trying to learn how to increase domain authority effectively.
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The domain authority or the score assigned to your domain is determined by numerous factors. If you want to learn how to improve domain authority, you should figure out what those reasons are and try to improve them one by one. Even though a better domain authority can predict success, you should keep in mind that it will not always ensure success. That’s because domain authority is not one of the major factors behind the Google search engine algorithm. Still, you will need to look for ways on how to boost domain authority as it can help you to outrank your competition in the niche.
How To Increase Domain Authority?
Now you have a basic understanding of what domain authority is all about. While keeping that in mind, you may take a look at the following steps to boost your domain authority.
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Step 1: Work on Your off-Page SEO
Any person who is looking for a way on how to increase domain authority will need to take a look at the link profile. In other words, you will need to pay more attention to off-page SEO. When you have an excellent link profile, you can easily boost your Domain Authority.
You should go ahead and build incoming backlinks to your website from the high authority websites out there. Likewise, you should also look for related websites in your niche and build incoming links. These links will add more value to your domain. While you are building backlinks, you should be careful enough to refrain from getting low-quality links. You can also evaluate your link profile regularly and check whether there are any low-quality links. In case if there are any low-quality links, you will need to take appropriate measures to remove them.
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It is possible for you to seek the assistance of a tool such as SEMrush to remove all toxic links from your domain. You will also be able to get in touch with the website owners and ask them to remove it. If it is not possible to remove the links, you should at least as them to add “no-follow tags” to devalue the link.
Natural link building can contribute a lot towards the overall strength of your link profile. Instead of using link-building tools, you should focus on natural link-building methods as much as possible. When you continue to publish worthy content on your website, getting natural inbound links will not be a major problem. In the meantime, you can also get in touch with webmasters and inform them about your presence. When they notice you, you can get more inbound links from them.
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Step 2: On-Page SEO Optimization
If you are looking for the best way to increase domain authority, you should take a look at on-page optimizations. It is one of the main factors that boost domain authority. On-page SEO is not just capable of providing better rankings to you on search engines. It will also help you to secure a better domain authority. Therefore, you should take your time to develop a proper on-page SEO strategy and continue to follow it. You will be impressed with the results that your strategy can deliver.
For example, you should learn about the most impactful keywords that can add value to your content. You can use a Keyword Research tool to get the job done. Once you identify the main keyword and the relevant keywords, you should properly optimize your on-page content. Make sure that you don’t use the keywords extensively, as it can lead you to keyword stuffing. You just need to stick to the recommended keyword density and optimize your content. The best method available for you to include keywords in your content is to write long-form articles.
The content you write with keywords on pages will help you to convince Google that your web pages offer relevant information. Hence, you will get the opportunity to receive better domain authority. To further improve the impact created by on-page SEO on domain authority, you can think about writing answers to some of the most popular questions among your audience. It is better if you can include keywords within the questions as much as possible.
Step 3: Work on Your Technical SEO
While you are looking for ways on how to raise domain authority, you should pay attention to technical SEO as well. For example, you can register your website with Bing Webmaster and Google Search Console. In the meantime, you should create your XML sitemap and optimize it. Once you have an optimized XML sitemap, you should submit that to Google as well.
It is a must for your website to have the robots.txt file. In case if you don’t have it, you will need to generate the file and make it accessible for the search engine spiders. Then Google spiders can crawl through your website.
You must get an SSL certificate to your website as well. This is a well-known method on how to gain domain authority. That’s because it can enhance the security of your website, along with its credibility.
While working on technical SEO, you should make it easy for the search engines to rank your website as well. This is where you can add structured data information to the content. Make sure that your content is well-organized with H1, H2, and H3 tags, which will help the search engines to understand the content. Likewise, you should convince search engines about the page navigation schema you have as well. This is where a properly defined breadcrumb can help you. If you are having a multilingual website, things will get a bit tricky. This is where you should be using hreflang properly.
Step 4: Make Sure Your Website Is Mobile Friendly
More than 50% of the people coming to your website would be from mobile devices. Hence, you must make sure that your website is mobile responsive. While looking for a way on how to get domain authority up, you should pay special attention to this factor. Back in the day, having a mobile responsive website was a “nice to have” feature. However, it has become a must as of now.
Search engines such s Google tend to pay more attention to mobile-friendly websites when indexing the rankings of its search results. That’s because Google doesn’t want to ruin the user experience by delivering a website that is not mobile responsive.
You can take the Google Mobile-Friendly Test and confirm whether your website is a mobile responsive one or not. If your website is not mobile responsive, you should take immediate action to enhance its mobile responsiveness. This tool will also share recommendations on what you should do to improve the overall mobile responsiveness.
Step 5: Improve Your Page Speed
You must make sure that all pages of your website load within a matter of seconds to the visitors. If this is not happening, you will not be able to get the best domain authority. In fact, page loading speed is one of the most important signals behind the Google ranking algorithm as well.
Take a look at the pages and see how fast they load. If a web page takes more than 2-3 seconds to load, you should work on improving it. The main reason why you should do this is to provide a better user experience to the visitors. No visitor would be interested in waiting for few seconds for the pages to load. They want your pages to load immediately. If your pages are loading immediately, you can get them to go through your sales funnels and generate more sales as well.
If there are any unwanted plugins, you should remove them. People who have developed their websites based on WordPress CMS should ensure that their CMS is updated to the latest version. There is a strong relationship between your hosting plan and page loading speed. If you are using a shared hosting plan, it is better to move to at least a VPS hosting plan.
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Caching plugins can help you to improve page loading speeds. W3Total Cache is a perfect example of such a caching plugin. Likewise, you can also use a Content Delivery Network (CDN) such as Cloudflare.
When you want to learn how to increase domain authority through improving page speed, you should understand the impact caused by the images and videos you embed. You will need to optimize the images and trim down their size before uploading them to the web page. Without uploading videos directly, you can upload them to YouTube and embed them.
Step 6: Increase Your Social Signals
Last but not least, all business owners who look for ways on how to increase domain authority should take a look at social signals. You should have a Facebook business page for your website. Then you should engage with your followers and post high-quality content so that you can increase followers. In the meantime, you should improve your activeness in other social media networks such as Instagram and Twitter as well.
All the visitors who come to your website should be able to easily access your social media profiles. This is why you should be providing them with social media buttons. You can also make your web pages and content social media friendly, which can help you to increase your shares and gain more social signals.
Frequently Asked Questions
1- What Is the Fastest Way To Increase Domain Authority?
If you are looking for a way on how to increase domain authority fast, you should understand that there are no shortcuts. That’s because domain authority is determined by multiple factors. Even if you can find such shortcuts, you should refrain from using them. For example, you might think about buying social media followers. The followers you buy will not be able to add more value to your social signals. Hence, you will only be wasting your money. While keeping that in mind, you should follow the above-mentioned six steps, which can deliver the fastest results with increasing domain authority.
2- How Long Does It Take To Increase Domain Authority?
You will have to wait for around 12 months to see a noticeable increase in your domain authority. However, there are situations where you will have to wait for around 2 to 3 years to get the best returns. The time that you spend is worth it because it can deliver profitable returns to you in the long run. Just adhere to the basics and wait patiently, and you can see the results you always wanted.
In this article, you got a clear understanding of how to increase domain authority. We can guarantee the effectiveness of the techniques we shared to improve the domain authority. Therefore, you may continue to follow these techniques and enjoy the positive returns that come along with them. Make sure that you strictly adhere to these legitimate methods of increasing domain authority, without following any illegitimate shortcuts. For finding more hacks click here .