What Domain Authority Means and How Does It Work?

what is domain authority and why is it important in seo


If you want to know what is domain authority meaning, we have to say that it is the parameter used to determine the popularity of a website on the web. Earlier, the page rank from Google was used to determine the website’s strength. But the authority of a website domain is a more useful parameter to validate the website’s growth.

Domain authority range is from 0 to 100. Higher domain authority indicates the website is more popular among the community. When you search any query in the search engine, websites with higher authority of their website domain are presented to the users. Therefore, achieving higher DA would be beneficial for the business or the blog as you will enjoy consistent growth in visitors from all around the world.

The search engine provides more weightage to the high authority of the website domain and giving it preference in the search engine ranking. Also, the users suggested queries on various platforms such as Google voice search, and mobile searches receive assistance from the top DA sites. Therefore, you should use a valid tool frequently to know the ranking of your domain. In this article, we are going to mention what is domain authority and why is it important. So, stay tuned!

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What Is Domain Authority?

As a definition of domain authority, we should say that it is a metric developed by MOZ to predict how likely a website will rank in SERP. It ranges from a score of 1 to 100. The higher the score, the better your website will rank on search engine result pages.

How Does Domain Authority Work?

Now that you know the domain authority score meaning, you should know that this metric is the combination of 40 various factors and data collected from web resources. These data are analyzed, compared with the competitor website and then the top-ranked websites are added to the high DA website list. Websites ranking in the top ten results of the search engine are considered for the higher authority of the domain. Different tools have their own metrics to calculate the website’s worth. You should read their guidelines before deciding on the marketing of your website. Keep reading to know more about it.

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How Domain Authority Is Calculated?

Now that you know what domain authority means, it is time to discuss the domain authority formula. The primary objective of this metric is to provide a comprehensive result of the website based on SEO practices, popularity, visitor count, backlinks received from third-party websites, and the number of inbound links. . A website with the backlinks received from the reputed websites gains higher domain authority.

1- Backlinks

Backlinks determines the higher domain authority

Backlinks in terms of quality and quantity determine the higher DA of the site. A website with zero backlinks would have no domain authority. In contrast, a website with more high-quality backlinks would rank higher on the ladder. Based on what is website DA goal of your website, it is important to build high-quality backlinks.

2- Domain Authority Attracts Domain Authority

Domain authority attracts the domain authority

It means that you should build the backlink from the website which has a higher domain authority. Your DA would skyrocket dramatically if you get the backlink from pages with high DA.

For example, a website that has a backlink from Microsoft site where the authority of the website domain is more than 50, then there are possibilities to pass the DA juice to your website through the backlink of Microsoft.

In this case, the single backlink from the reputed sites such as Microsoft would push the domain authority of your site near the fifty. Comparatively, the other site requires thousands of backlinks to reach the fifty DA milestone. Your website will achieve the goal using a single reputed backlink. You can see in the above example that the quality of the backlink is vital for the higher authority of the domain. So as a result, you can choose websites with higher DA to get backlinks from based on what is domain authority goal of your website.

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3- Backlink From Different Domains

unique backlink

One of the other domain authority factors is that your website should get the link back from different domains. A website that has a hundred backlinks from a single domain would be counted as one unique backlink. You should focus on getting backlinks from different websites to gain higher authority for your domain.

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4- Say No To Spam

Say No To Spam

Different tools discover every viewpoint of the website before giving credibility to the site. The more spamming it detects during the scanning, the less importance is given to your website.

Your rating would be available on the public platform. Others would have the access to take a look at the authority of your website domain. It may affect your credibility in the SEO community because the other users would be able to analyze the spam score of your website using the tools. It is not a good sign for the company whose customers are taking the buying decision based on the high DA website.

Also, spamming would decrease your search engine ranking. Ranking of your content would not go beyond the top ten results. As a result, your efforts will be wasted, and you will not be able to drive organic traffic to your website. So take the decision wisely when you are putting your valuable time into building an online reputation. Adopt only authentic practice to increase the authority of your domain.

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5- Importance of Keyword Ranking

The other thing we have to mention when it comes to answering the question “what affects domain authority” is that the higher the keyword ranking is, the more chances are that you will gain popularity in the industry.

It has been observed that a website that involves producing good quality content and helps users solve their everyday problems, gain reference backlinks. People who read the article online use the website link to refer their users to have more advanced knowledge about the topic. The practice is called the natural way of earning backlinks.

Many bloggers and news reporting sites source the content online. When they see good quality content that addresses a certain problem, they pick the link and put it in the reference for the users under their content. In this process, the user who added your site link to their website gains more trust, and you receive natural backlinks. Therefore, you should put more effort into writing good quality content and publish it on your site.

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Why Is Domain Authority Important?

If this question has come to your mind that does domain authority matter, you should know that DA is considerable because it is indicative of how you rank on the search engine result page (SERP). It helps you better understand your site’s reliability in the search engines.

You can also adjust your strategy by being able to see how well your website is performing in comparison to your competitors. For example, a link from a website with high authority is more useful than a link from a website with little or no authority. In fact, knowing your authority and that of others in your career will help you determine whom you should target for backlinks and guest blogging opportunities.

How Often Does Domain Authority Update?

This is one of the common questions asked by webmasters since they need the data to analyze the growth of their website. But it is good to know that MOZ will update DA data every 3-4 weeks. It means that you can expect updates once or twice a month. Also, some information, like links, which are a vital part of the ranking, may take more time and resources to update. So you can’t consider DA score as a real-time factor for analysis.

How Long Does It Take To Build Domain Authority?

DA has a logarithmic scale which indicates that if you want to increase your score from 10 to 30, it will be much easier than when you want to increase it from 70 to 80. So it depends on your score and the amount of time and effort you want to spend on improving it. Keep in mind that increasing the DA score is a long-term process and it doesn’t happen overnight. If you have a brand new website, it will take a few months to start gaining a reputation from Google.

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Frequently Asked Questions

What Is the Average Domain Authority?


The average domain authority score is between 40 and 50. A score between 50 and 60 is considered pretty good. While over 60 is considered excellent and websites rarely achieve higher.

Is Domain Authority a Ranking Factor?


Domain authority score has been created by MOZ. It is not used as a ranking factor by Google but it is obvious that Google will use a combination of domain-like factors to evaluate the authority of your website domain.

What Is a Good Domain Authority Score?


One of the common questions is what is considered a good domain authority score? DA involves scores and scale that rank from 1 to 100. Higher scores show a website’s ability to rank better in the SERP. If you’re a startup with a brand-new website, your DA score will be always one.

Remember a good DA score rests solely on your competitors. If all your direct competitors have scores between 40 and 50, a good domain authority score for your business will be between 55 and 60. This score helps you stand above your competitors and have a better chance of ranking higher in search results.

Final Words

As we discussed what is domain authority in SEO, it is a parameter used to determine the popularity of a website on the web and also to validate the website’s growth over time. If you desire to see the technical domain authority definition, click here !

During the sale of the website, many buyers check the authority of the site domain. It is a key indicator that you were doing good marketing to promote your site if the authority of the domain is above forty. More domain authority ranking means more buyers would be interested in buying the website. The higher the demand is, the higher the price you can expect from the buyer. Take all the given suggestions into consideration while working on authority of your website domain and become the market leader.


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