The hyphen, frequently known as a dash, is the only spacing character allowed in a domain name. That makes it the only option for when you want to register a domain name with two words in it and you don’t want to—or can’t—mix them with no space between them.
It is the single spacing character that is permissible in a domain name, certainly, nobody wants to mess their domain name by eliminating a single spacing character. But there are factors wrapping around the use of a dash (typographically incorrect), so here we are elaborating on each perspective and the overall hyphen in domain name SEO effects. So stay tuned!
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Factors Enhance the Use of Hyphen in URLs
There are some cases where your domain name is likely to be more legible and hence easier to understand when using a dash. In the following, we are going to explain three different situations that having a hyphen in your domain name is inevitable.
Domain for a Local Business
Domain names involving local businesses that work on the caricature of ‘place product or ‘place industry can be benefited from spacing the place name from the name of the product or industry, as such businesses tend to do a lot of advertising in newspapers and billboards. In these cases, using SEO hyphen in domain name in order to separate the locality or area and the service or company will make the domain name more readable and accessible.
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Domain Name in Different Language
Some languages add two words together with no space in between allows them to create a new word with a different meaning than if you want two separate words with space between. So in these cases, using a hyphen will be beneficial.
The Word Is Already Hyphenated
If you want to buy a domain name that involves a word that is usually hyphenated, it would be better to keep the hyphen in it. Since it might be difficult for clients to remember that your domain name is not hyphenated previously!
Hyphenated domain names might be a revenue stream for businesses and webmasters. A study has revealed these domain names can be sold at a better price.
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2. Availability of Domain
It potentially seems that the availability of domain names is a major issue as the resemblance of a similar name may occur. If you still want to get a similar domain name you need to check whether the non-hyphenated domain is in use or not. If not, then it is safer to register.
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3. Use To Abbreviate the Domain Name
By using domains with hyphens strategy, one can easily convert the name of their domain to a short, precise form leading them as easy to remember and understand syntax in a very catchy manner.
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Factors Reduce the Use of Hyphen
1. It Creates a Spam Environment
This is a major issue that arises with using hyphens in domain names. While someone is locating your domain name the syntax such as hyphen has a degraded identity as it is perceived as a spam site. So it ceases you to create a firsthand positive impact to a back foot start.
2. It Makes the Domain Name Hard To Remember
Suppose if you are just denoting your domain name to a client. At first, it will have a very catchy impact on the client as a result of using dash in domain name but sooner it will be difficult for the client to locate your domain as it also has a unique signature of a hyphen, which are now hard to remember. And if they didn’t go for the right domain name they end up on your rival site.
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3. Myths Regarding SEO
It’s a typical myth that a domain with dash destroys your SEO. While search engines tend to keep their exact algorithms and their secret sauce under wraps, it is often surmised supported by past statements of employees that hyphen in website name has no impact on its ranking. Still, too long hyphens don’t rank or end well in the SEO parameters. Along with this, including a dash in your domain name often reflects the brand name as amateurish.
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Frequently Asked Questions
Hyphen in Domain Name Good or Bad?
If you want to use a dash in website name, you can, but it’s generally not recommended if it can be avoided. The problems are many and there are no actual benefits unless you absolutely need the clarification. Sometimes, you might want to register a domain name with a hyphen because you’re looking to protect your brand name or other intellectual property, or if you just want to keep away from confusion.
Generally, it highly depends more on your situation. Consider these domain names with hyphens examples: If your domain name is two words (like www.samplesite.com), you may want to separate the words with a hyphen for readability: www.sample-site.com. But, take into account that the use of hyphens also strongly seems like spam and decreases domain name memorability or readability.
Do Dashes in Domain Name Hurt SEO?
Google can show different search results based on whether a website has a dash in its name or not when you search for a word or term with or without it. When you confront hyphenated words, you ask yourself “do hyphens affect SEO?”. It has been said that the site ranks on the first page of Google’s search results for the keyword without the hyphen, but when you include the hyphen in the keyword, it doesn’t rank.
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Generally, we acknowledge the fact based on the arguments of spam environment and communication barrier that one simply shouldn’t register a domain name with hyphen. This is often an honest example of a fact that really just a shortcut for the more important, big picture, which is: consider your future business website visitors once you register a website name. It is getting complicated to elucidate them and a bit sophisticated to recollect the name.
To eliminate such an issue we simply don’t include it. Otherwise, be happy to register a website with a hyphen in it. Asking yourself is a hyphen in a domain name bad? Actually, if you’ve got the budget, getting both the hyphenated and non-hyphenated versions of a website name may be a good idea for brand protection, and for traffic generation.
Hyphen works as great symbolism producer as it posses the unique property of creating space between words and letter similarly as underscore but in order to make domain name and tittles more catchy don’t mess up with you intactness with other heavy multinationals. To know more about using underscores instead of hyphens , check this out!