In the early days, when the Google search engine was new and rapidly expanding its footfall in various industries, the keyword in domain name strategy was most popular among the SEO fundamentals. It was a common concept those days. Most of the domains purchased were registered using keywords to leverage SEO ranking benefits.
Google’s John Mueller recently settled the long-running debate about the importance of the industry domain name keywords and how Google perceives the domain name when it sees the keywords. John also provided insights on choosing the keywords for domain names for organic search engine ranking.
But, do you know keyword domain definition? It is a domain name that includes keywords (for example, searchenginejournal.com). In other words, they have queries about your products, services, business, etc. When getting traffic to a website, keywords play an essential role. People enter them into their search queries, and they are more likely to click on the link which contains those keywords.
What Is a Keyword Domain?
In the past, when Google search was defined on a few parameters, the keyword for domain name was one of the parameters used to help the owner of the business drive visitors to their website. The owner who used keywords in the domain name would significantly impact the search engine ranking.
The website used to rank quickly in the top search giving the owner a continuous organic traffic flow. People used to park their domain to earn the ad revenue from the top domain with the most search key phrases.
Google later identified the loophole in the search parameters and changed how it ranks the website in organic searches. People manipulated the keywords in their domain names to direct the traffic to another website.
10 Insights on Keyword in Domain Name
1) Domain Name Keywords Don’t Rank Better
There is a belief that domain name with industry keywords ranks better in the search engine than branded keywords. This thought might have given some website owners past results, but the search engine algorithm has changed. You should use high-value keywords for domain only if it flows fluidly. Also, no proof it ranks better than branded websites.
Every website has to go through a quality check process where various factors are considered before giving the website the top spot in the Google ranking. The website ranking entirely depends on the content quality and the user’s experience. If your content can answer the users’ questions, your website will gain popularity in the industry. It leads to better ranking and a reduced bounce rate.
In other words, there might be a domain with keywords and ranking in the top place, but it might have gained the top position due to years and years of effort put into content development and SEO practices.
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2) No Quick SEO Benefits
Search Engine Optimization practice works similarly to all kinds of domain names, whether branded or with keywords included. You would have to work hard to gain SEO benefits.
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3) Domain Name With Keywords Lost Their Impact Years Ago
Believing that people trust the domain with the keywords is futile. Everyone these days has a better understanding of how the web works. Any company using keywords in domain name strategy must have a good reputation in the market. You cannot sell the product or service solely based on the domain with keywords. People will compare your reputation with other players before buying on your website.
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4) The Lesser Backlinks Won’t Lead To Higher Ranking
People have another misconception about the keyword in domain name SEO impact. Some believe you have to build fewer backlinks if your website has the targeted keyword in its domain name. The link juice gets more benefits in the ranking. However, the idea is false. Quality backlink makes your website rank higher in organic searches.
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5) Recall Value of the Domain
A short domain with the keyword may help you become a recognizable brand in the category. A website with no brand reputation would benefit from this strategy in getting direct visitors.
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6) Promotion Through the Recommendation
Another thing contributing to generating direct visitors to your website is promotion through recommendation. Domain by keyword would help your brand recognition in a short period without needing to spend much time in marketing. The short domain with the niche keyword is easy to remember. Users would recommend your domain to their friends and family member who might have requirements.
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7) Industry Appreciation
Getting the niche domain with the exact keyword would be difficult as most popular keywords are already booked and may not be available for sale. Even if they are available, it may cost you a considerable price. The industry-specific domain name with the niche keywords would make your brand popular instantly. Therefore, many companies are trying to use keywords in their domain names to benefit from instant brand popularity.
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8) Multi Website Strategy
The SEO for multiple domains strategy was most prevalent among SEO experts. Companies used to register a domain with the targeted keywords in bulk. The registered websites used to make live populate the web with different top keywords for the domain.
In simple calculation, if you manage to drive 100 visitors to a single website, ten websites would generate 1000 unique visitors. Some companies still use the multi-website method to drive visitors. SEO keywords in domain would help you gain some popularity, but the strategy will only work if you are consistent in marketing your website and providing value to your audience.
9) Outranking the Competitors
A few years back, when SEO was in the early stage, the domain name and keyword strategy used to perform better in the search engine ranking. Companies used to develop mini-sites with the exact keyword to outrank the competitors in the niche keywords category. Today, the mini-sites strategy does not work. A new search engine algorithm encourages a website that produces good quality content.
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10) Long-Tail Keyword Support
It is thought that using keywords in your domain helps the pages of the site rank faster in the search because you already have the keyword as a primary source in the URL itself. In some cases, where the competition is less, this method may be helpful. Your website pages may rank quickly without spending much time and money on backlink building. But it will not work for all industries. Your website may start ranking for the thousands of long-tail keywords and gain popularity in the community.
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Frequently Asked Questions
Does Having Keyword in Domain Name Help SEO?
A keyword in domain name SEO impact is significant and can improve your chances of ranking well in search engines. But, it is better to consider the right and top keywords for your domain name, such as business, travel, money, news, computer, Internet, bank, web, health, America, etc.
Should Domain Name Include Keyword?
The keyword domain google ranking impact is not significant anymore. They can be helpful in small usages. However, SEO is far more complex than you think. In general, because of the constantly changing world of SEO, content marketers should also change their way of using keywords.
How Many SEO Keyword Domains Should I Use?
Choosing about 5 top keywords for domain to start with is recommended for most small businesses. That might not seem a lot for some companies, but targeting five keywords doesn’t mean your website will only rank for five keywords and get traffic from 5 keywords. Remember, effective use of SEO is more important than the number of keywords included.
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If you are going to improve your business by starting a new domain name, a good strategy is to use keywords in your domain it meets your brand needs instead of one that is an exact match for the keywords you are targeting. So if keywords sound natural and match your brand name, you can add them to your domain name. It is also a good idea to check out the insights into using this strategy.
Keep in mind that you need to think about branding and SEO for domains and searches. So keep your options open and consider registering a domain name with a new extension, using business-related keywords that speak to your specific products, services, and target market. This way, you can build on your overall branding, enhance traffic to your website, and in the end, boost your SEO ranking.