If you are a website owner, there are a few essential things that you will need to be mindful of. Bounce rate holds a prominent place out of them. Any website owner who wants to secure better rankings on Google should be mindful of the bounce rate. Continue reading, and we will share all important information that you need to be aware of about the bounce rate.
What Is Bounce Rate?
What exactly is the website bounce rate? Some visitors who come to your website would stay there for a long time. On the other hand, certain visitors will only stay on your website for a short period. If there are lots of visitors who remain on the website for a short period, you will end up getting a high bounce rate. In other words, those visitors who come to your website will bounce off quickly. This is why you should look for a way to reduce your bounce rates. This aligns with the website bounce rate definition.
Bounce Rate vs. Exit Rate
When you focus on the bounce rate, it is also essential to look at what exit rate is all about. Most website owners don’t have a clear understanding of the difference that exists between the exit rate and bounce rate. Website bounce rate refers to the total single engagement sessions related to a website. However, the exit rate refers to the engagement sessions related to specific pages of the website.
For example, let’s assume that a person comes to your home page and then goes back to the browser by hitting the back button. This is considered a bounce. But if that person visits another page and goes back, it will be viewed as an exit. You can confirm that the bounce rate mainly happens due to a person’s lack of interest in the website. However, a high exit rate can happen due to problems associated with the conversions.
How to Determine Bounce Rate
You will be able to determine bounce rate based on the amount of time a person spends on a website. This is where you will need to look at all visitors and see how much time they spend on the website. It would help if you considered all pages of your website here. That’s because it will assist you in understanding whether the problem is only with a specific page of your website or it is associated with all pages of the website.
Average Website Bounce Rate
As you determine the bounce rate, you should also know what an average bounce rate is all about. If the bounce rate of your website is between 56% and 70%, you need to take immediate action. That’s because you are dealing with a high bounce rate on the website. An average bounce rate is between 41% and 55%. You are doing good if you can reduce the bounce rate to between 26% to 40%. You will need to try your best to maintain that. But if the bounce rate is lower than 26%, you should be proud of the website. Keeping up the good work and retaining the low website bounce rate is essential.
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Is High Bounce Rate Good or Bad ?
Having a high website bounce rate is not good. That’s because search engines will assume that your website is not offering worthy content. Due to the same reason, your rankings will be penalized by the search engines. This is why you should focus more on reducing the bounce rates.
On the other hand, a high bounce rate means that your website is not offering any value to visitors at all. This is something that you should be mindful of as well. Then you can decide whether you are having a problem with your website and improve it. This will help you get the most out of your website at the end of the day.
Why Do People Bounce?
Now you have a good understanding about what is bounce rate on website. While keeping that in mind, you should also figure out why do people bounce. This is where you should take a look at the most common reasons on why people bounce and take appropriate measures to reduce it.
Web page not catering to the expectations
If the web page is not catering to the visitors’ expectations, they will bounce. For example, let’s assume that you promote your website with the tag “Free shipping” on Google. But when a person comes to the website, he will realize that he has to pay for shipping. Because of this, the person will go back. This will contribute to your bounce rate.
Problems with user experience
Having an ugly design on the website can also increase your bounce rate. That’s because people will usually rely on the design of your website to get work done. For example, let’s assume that your website is not mobile optimized. Then people who come to your website from their mobile devices will bounce back.
How to Improve Website Bounce Rate
Based on the website bounce rate definition, you know what bounce rate is all about. On top of that, you also know what bounce rate can do. Therefore, it is essential to look for ways on how to reduce the bounce rate. Let’s take a look at some of the most prominent tips on how to reduce website bounce rates.
1- Check your Loading Speed
Website visitors are impatient. Therefore, you should make sure that your website has a perfect loading speed. In other words, a web page should load within just two seconds. Otherwise, you will be causing irritation among the visitors.
Your web host plays a major role behind the loading speed. You can check and see whether you are on a shared hosting plan. If you are on a shared hosting plan, you will need to go for VPS hosting or dedicated hosting, which will help you to improve the loading speed.
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2- Optimize for Mobile
Most people in today’s world visit websites on the internet through their mobile devices. In fact, around 62% of the visitors use mobile devices to access the internet. They tend to do this for multiple purposes. Convenience associated with browsing a website through a mobile device holds a prominent place. This is why you will need to think about optimizing your website for mobile devices. In fact, you should ensure that accelerated mobile page, or AMP is enabled on the website.
3- Add a Clear CTA
If you want to reduce web bounce rate, you need to have clear to call actions as well. Call to actions will enhance the engaging nature of your website. When your visitors are engaging, you can effectively reduce the bounce rates. This is why you must get clear call to actions for the different pages that you have on your website.
4- Check Your Browser Capability
People will use different browsers to visit your website. You must check and ensure that all those people are capable of going through content of your website without a challenge. In other words, you need to make your website cross-browser compatible. You must ensure that it loads perfectly well on both desktop browsers as well as on mobile browsers.
5- Don’t Use Backgrounds That Give Headaches
Some websites have flashy backgrounds, which can give headaches to the visitors. If you have any such backgrounds on the website, you should immediately get rid of them. The backgrounds should be simple and visually appealing. Having a white background or a background in any other charm color is highly recommended.
6- Customize Your 404 Page
404 page of your website would lead your visitors to confusion. This is why you should think about customizing the 404 page. If you can make the 404 more helpful, you will be assisting people to navigate to the areas of the website that they wish accordingly.
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7- ADD LINKS TO OTHER PAGES
Having an excellent internal linking structure within the website is also important to reduce bounce rates. This is where you will need to look for ways to add links to other pages as much as possible. Then you will be able to guide your visitors and boost conversions as well. In the long run, you can expect to reduce the web bounce rate.
8- Simplify your navigation
Navigation issues can often lead your visitors to problems. Therefore, anyone who wishes to improve website bounce rate should think about simplifying navigation. You need to make the navigation progressive as much as possible. Then people will just need to go ahead with the flow and get their work done.
9- Add videos
If there are videos on your website, people will usually take a look at them. This will increase the total time that a person would stay on the website. Hence, you may also call it as an effective method available to improve website bounce rate. However, you should be careful not to over-optimize the website with bounce rates. Just have some videos on the website and it would be enough.
Pop-ups can disturb people who are visiting your website. This is why any person who wishes to improve website bounce rate should get rid of pop-ups. It is fine to have a pop-up to get the email address or to display something important. However, you should refrain from adding pop-ups to every page of your website.
11- Unnecessary plug-ins
You must go through the list of plugins that you have installed on your website and see if there are any unwanted ones. That’s because unwanted plugins can slow down your website and increase your bounce rates. You should carefully go through the list and get rid of all unwanted plugins.
12- Poor usability
Poor usability issues can also lead you to problems. This is why you need to think about fixing all sorts of usability issues that you have on your website. People should be able to get around the content without encountering any struggles.
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13- Title tags and meta descriptions that aren’t properly optimized
Even the title tags and meta descriptions play a major role behind the ability you have to improve website bounce rate. Therefore, you should make sure that you are properly optimizing all the title tags and meta descriptions. This will eventually help you to deliver a better overall experience to the visitors of your website, from the moment that they see your website on search engines.
14- Blank pages and technical errors
You need to come up with a proper mechanism to work with the blank pages and technical errors of your website. If there are blank pages, you should figure out how they are ruining the experience you deliver to the visitors. That’s because blank pages can make the visitors feel clueless. You should try your best to overcome them.
15- Improperly implemented Google Analytics setup
Google Analytics will assist you to get a better understanding about the bounce rates of your website. This is why you should think about properly implementing Google Analytics. You will be able to overcome most of the issues that you face through proper implementation of Google Analytics. Hence, you should go through Google Analytics setup and implement properly.
Now you are aware about “what bounce rate is and how you can improve it”. Adhere to all these tips and you can increase your chances of securing better rankings for your website on Google.